Nov 2021 – Nov 2022 · London (Hybrid) Made.com
Data Engineer
At Made.com I brought marketing data from multiple platforms into one consistent model, so growth and analytics teams could target more precisely and learn from campaigns faster.
Overview
Unified marketing data from major social platforms to enhance audience targeting and campaign intelligence used by growth and analytics teams. Introduced CI/CD practices for data products, covering pipelines, tests, and deployments, to increase reliability and speed of delivery.
Key Achievements
- Consolidated ad platform data into a consistent model enabling cross-channel attribution and spend optimisation.
- Established CI/CD for data products with automated tests and deployments, reducing regressions and lead time.
- Improved data reliability for downstream dashboards and segmentation workflows used by growth teams.
Technologies Used
Airflow, BigQuery, Jenkins, and third-party APIs for ingestion, transformation, orchestration, and deployment automation.