Made.com's Secret Weapon

"Secret weapon" because I made marketing data play nicely together and hit harder. I unified messy, multi-platform data so growth and analytics teams could target smarter, learn faster, and ship campaigns with confidence—no capes, just pipelines and tests.

Overview

Unified marketing data from major social platforms to enhance audience targeting and campaign intelligence used by growth and analytics teams. Introduced CI/CD practices for data products—covering pipelines, tests, and deployments—to increase reliability and speed of delivery.

Key Achievements

• Consolidated ad platform data into a consistent model enabling cross-channel attribution and spend optimization.
• Established CI/CD for data products with automated tests and deployments, reducing regressions and lead time.
• Improved data reliability for downstream dashboards and segmentation workflows used by growth teams.

Technologies Used

Airflow, BigQuery, Jenkins, and third‑party APIs for ingestion, transformation, orchestration, and deployment automation.